Hey,

Ever walked in on your toothbrushes having a moment? Maybe not, but that’s not to say they don’t have a story to tell.

People are wired to see human traits in objects, we’re social creatures, after all. That is why we name our cars, see faces in clouds, and feel a little guilty when we throw away an old pair of shoes.

Because of that, when your product has a personality, it becomes relatable, like a character in a movie. And with that, your brand is no longer just a name on a billboard, you’re someone people recognize, trust, and want to keep around.

If this sounds like the kind of storytelling your brand needs, we gotta talk!

In the meantime, join my mailing list to stay updated with my new blog posts. 

Thanks for tuning in today and Happy Valentine’s to you and yours. Till next time.

Boris